Sunday, June 13, 2010

WITH BIG EVENTS, IT’S THE SMALLEST OF DETAILS THAT CAN MATTER THE MOST IN 2010

No matter how big your event, it’s the tiniest of details that can make all the difference. And while those “little” details can seem trivial in terms of cost or effort, they can make or break the attendee experience. So dig into what matters most – the clients’ motivation – designing an event and a layout that serves them, convey their message and address the details that are meaningful to their attendees.

They may be easily overlooked, but here are five event elements that event producers ignore as their peril.

CONVERSATION STYLE  Savvy event designers will plan room setup based on event objectives. For example, if you’re holding a networking event, your designer should incorporate small, intimate lounges that foster one-on-one conversation. If it’s important to bring big group of people together – say, after a company merger – large seating areas work best.

ARTFULLY MANAGE ALL TOUCHING POINTS  Good designers are continually looking for how to support the story of theme in a way that touches all of the senses. Scent or room temperature can evoke certain feelings and emotions. People will always remember that unexpected little detail that caused them to stop for a moment and think. Tactile elements that physically touch the guest as well as a large bold statement of color and texture work well to keep the audience focused and engaged.

LOSE THE LINES  Everyone knows that long lines can destroy the event experience. But they’re still among the most common attendee complaints. Think through the event layout – especially for registration and food service – and create a flow that minimizes killer queues.

ALL HANDS ON DECK  Theme events can drive home a brand statement, but themed elements might fail flat unless all event staff knows how to deliver them. If valets or registration personnel are the first staffers interacting with guests, make sure they know key messaging. If food and beverage are tied to your theme, be certain that wait staff and bartenders are properly trained so they can help tell your story.

ROAD TEST YOUR EVENT FLOW  Delivering the best possible guests experience means that the event is a win for your attendees, too. Guests have a role – they are participants in the success of the event. If they need to register for activities, do they know how, where and when? Do they stand in line for food or are trays coming to them? Communication should be clear, concise and clever so they know how to navigate the event – where to go and when.

To find out more on how to maximize your client’s experience, Orange County’s leading weddings flowers and special events at (949) 851-4739 or send email to Events@ParadiseDelight.com


Wednesday, June 9, 2010

INDIAN INSPIRED WEDDING AT THE ST. REGIS FEATURED AT LOS ANGELES STYLE UNVEILED

Paradise Delight is recongized as Orange County's leading wedding florist.  One of our recent Indian inspired wedding at the St. Regis Resort in Monarch Beach is featured at Los Angeles Style Unveiled. 

For more information on how we can customize your celebration, call (949) 851-4739

Sunday, June 6, 2010

BIG LOOKS WITH LITTLE BUDGET!

Orange County's leading special event florist have been sharing tips and techniques on how to maximize the looks while minimizing the cost for special events.  Here are just a few tips to help with your decor budget.

It’s easy to dream up great décor when there’s plenty of money. However, when the budget is bare, here’s how to get bargain beauty.

BE SMART WITH YOUR SPACE

Choose an event space that is attractive on its own, and then create the right flow – that’s the key to getting plenty of “wow” without plenty of money.

Also, place your money where guests spend most of their time. For example, during cocktails, guest needs a good bar and an attractive space. If you put heaps of flowers there or fewer, no one will remember.

Need more suggestions?
  • Mix tables of varying shapes, then put linens on some of the table and leave others bare except for candles.
  • Create drama in the room by placing thee or four huge vases filled with flowers.
  • Use monochromatic masses of inexpensive blooms.
  • Never skimp on quality. Don’t compromise on the quality of products even if there are fewer flowers. You will never skimp on the “wow” factor when a guest enters the event, if it sets the mood and the tone of the event.
USE WHAT’S THERE

Most hotels and venues have at least one color in-house. If you build off of that, instead of trying to completely transform a room, you can really stretch your dollar.

For example, in a recent event, the design team used the hotel’s dark black tables, black and white linens and black drape as the base. Then added pops of vibrant yellow via lemons and big, fluffy Fuji moms.

SPOTLIGHT THE STUNNER
When a supermodel walks into the room, no one notices her friends. Keep this in mind with your décor and you can create drama without dollars.
Take the “centerpiece” concept and apply to the room. Instead of using dramatic centerpieces for all the guest tables, sink majority of the money into several dramatic floral arrangements as focal points. Instead, they will comment to all their friends how magnificent the floral display was in the center.
Need more suggestions?
  • Add a custom steel gobo to create a unique brand that makes the event special and valuable.
  • If you can afford to wash all the walls in one color, then throw the color into one element in the center of the room.
To find out more on how we can trim your event decor budget, please contact Orange County's Leading Floral Designer at (949) 851-4739